
I remember first seeing this sign, thinking maybe I was a bit too inebriated to have read it correctly. But upon further inspection and multiple confirmations from others, the bar is indeed called 'Thinking inside the Box'. I was always told, as I'm sure many of you have been as well, that we should learn to think outside the box, where the box is that proverbial run-of-the-mill life we become accustomed to, the expected, and the world we live in. By thinking outside said box, we are attempting to be spontaneous and inventive, doing the unconventional, like painting the fence purple instead of white, or finding a new way to bake cookies that is eco-friendly. So, when I saw this sign I had to wonder, quite frankly, is it just me or is Korea attempting to stifle innovation and individuality again? All joking aside, the bar is actually an amazing bar, the inside quite innovative given its name, industrial meets Interview with the Vampire. It was nice to have found such a bar, much bigger than one would expect, so close to home (in Shinchon). On the weekend they have a house DJ with music that isn't half bad. The male staff are stud muffins, to say the least, and have their own individual look. The mixed drinks are pretty good, and quite inventive (all your favorites and then some). The list of food is pretty plentiful, and the decor is surprising. So either someone made a mistake with the proverb of a name, or it was all intentionally verbal irony: it's like Whitney five years ago denying she was a dope head, Kanye saying he is a good guy, or Starr Jones saying her ex husband wasn't gay.
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