Day 42: Who Are You?

So when I first saw this store, I thought it was a new Abercrombie knock-off that sprung up over night. But when I saw the name and realized I had no earthly idea how to say it, I knew it had to be Korean. Who.A.U actually stands for Who Are You, probably with an implied question mark. The store boasts of having a fashion style that is vintage California, apparently harking back to the gold rush. Now I've seen some fish out of water, but this takes the cake because nothing in this store could be considered a style that Koreans would actually wear. Plus, nothing inside actually looks like it could be vintage California, whatever that actually means. There are any number of contradictions and faults found with this store, but I think one of the more humorous things about it is this: There is actually no store in California. So, we are selling vintage California to the following places: Seoul, Beijing, Shanghai, New York, Connecticut, and New Jersey. When you walk in, it really is like walking into Hollister. It is quite ironic, actually. It is really difficult to get Hollister, A&F, American Eagle, etc. in Korea for a price that won't hurt your pocket, but we have our own affordable knock-off brand to fill that void. But, all that said, the store is very nice on the outside, smells really nice when you walk in, and is that little piece of 'sheep consumerism' that reminds me of home. All in all, I say we keep it around just to make us Americans feel better from time to time.